Full Transcript One of the interesting characteristics of an embedded system is, unlike PCs, we expect them to do the same thing each time. If I go to my microwave and I type in the number of minutes and then say start, and it does this thing each the same way each time that’s great. But if I type start, or if I type some buttons and it stuttered, like how a PC does, I think it’s broken. The embedded world is different than the PC world. That’s why Android is great for PC consumer-type of applications where we expect sometimes there’s a lag between pushing a button and seeing a result, sometimes there’s a delay and the delay may change. That’s we expect with PCs, and maybe with tablets, and maybe with our phones, but with a piece of equipment like a medical device that’s dermatological skin [...]

Full Transcript The reason you would like to use Reach for your embedded color touch surface is that we provide full lifetime support for you. We give you design support at the beginning, we provide excellent execution when you're buying embedded color touch surface products in terms of delivering when we say we're going to deliver, giving you reasonable lead times, stocking products, stocking LCDs. Actually, that's a big deal because LCDs can have 14-week lead times. It's not a standard product that electrical engineers are used to where microcontrollers are parts you can get off the shelf. LCDs tend to have a long lead time. The back end, if something goes obsolete, we handle that as well. We'll give, with almost every product we have, if something goes obsolete, we will come up with a form fit and function drop-in replacement to keep you going. The last thing [...]

Full Transcript First of all, one of the great things about Reach is, we have, I think, phenomenal touchscreen technical support, support that no other company has. When you call our technical support line, an engineer answers. Not only an engineer but the engineer who is familiar, intimately familiar with every aspect of the product. The code, they write the code, they check out LCDs, they do testing. You're talking to somebody who really knows what they're talking about. That rarely happens with any other product that a business can buy. That ability, to get your question answered quickly is huge. We say, "If you're frustrated, you're working on our gear, and you spend more than 15 minutes scratching your head, call us." In five minutes, we can save you an hour. It's no big deal. Call us, "What are you doing? Oh, you're trying to do this. [...]

Full Transcript The great thing about our embedded touchscreen solution is that it is simple. You can look at other people's development systems. For example, if you want to do Android, have spinners, animated this and that, it's all very pretty but it is very complicated. It will take quite a bit to learn and is, in fact, is not something an embedded engineer really has a good grasp on because it's more web-oriented tools. Our embedded touchscreen system is very easy to use. The great thing about it is, when you're developing a system, an embedded piece of equipment, you want to take an incremental approach. You really want to start off by making something very simple and work from end to end. I have a screen with a button on it. I push the button, my embedded device does something. The embedded device has an input, [...]