Long Term Supply

Reach supports and supplies customers with board-level products (BLP) in accordance with the following long-term stable supply (LTSS) business practices.

Full Lifetime Support

High Level Design

Reach embedded displays are designed to provide high-level LCD control functionality. By adopting the Reach application programming interface (API), customers are insulated from technology changes in the BLP hardware and LCD interface. In other words, if a hardware change is required on a BLP due to an end-of-life component, the change will generally be transparent to the customer application.

Material Supplier Selection

Reach selects suppliers of materials used in the fabrication of BLP's who support the embedded electronics business model, as opposed to the consumer model. This means that the non-commodity parts we select have a minimum five-year life standard.

Evidence of LTSS effectiveness and future commitment:

The following graph shows our past ability to support production volume for the long-term, as well as our future commitment for BLPs. We have been manufacturing BLPs for over 20 years with many products having 10-15 year lifetimes. In almost all cases, we have stopped manufacturing a product only when demand has stopped.

Engineering Change Notification

Periodically, a supplier may request Reach to accept end-of-life, part specification change and/or upgrade, or change of manufacturing. In such cases, Reach will modify the BLP to accommodate the change with the goal that the revised BLP meet form, fit, and function criteria of the original unit. When such change is necessary, the new BLP must be re-qualified by the customer, and the following will apply:

• At least 30-days notice of engineering change
• One or two pieces engineering sample to the customer at no-charge for testing

The goal is that the BLP meet form, fit, and function criteria of the original part. If the revised BLP does not work well in the customer application, we will work in good faith to assist the customer, but if changes to BLP are needed, we may have to request NRE or tooling charge.

End-of-Life Notification

Because the high-technology market is fast-paced and driven by change, there may be events beyond our control in which we cannot achieve the desired “form, fit and function” goal, and we therefore will discontinue the sale of an existing BLP product. Our business practice is to offer a last-time buy with one year duration, with purchase commitment required no later than six months after the end-of-life notice. At the same time as notice is given, Reach will supply samples of the alternative BLP for evaluation, along with the specification sheet, and any helpful application data that can assist the evaluation process.

If you have any questions regarding our LTSS business practice, please do not hesitate to contact us at 510-770-1417.

What’s next?

Now that you have a better feel for long term product availability, find out more about how to get started.

Repeatable Long Term

We keep track of, and support your unique firmware. The version you develop with and test, is what we ship with each new order. 1:03 Min

How can I get started?

Order an embedded LCD development kit which contains everything you need to get a touch interface up and running in a matter of days...More

Reach vs. Competition

There are other microcontroller LCD companies which, at first glance, appear to offer products and services that are similar...More

Fill out the Software Release Notification  Form to get email notifications when a new software release for your product is available.

Partial Customer List 

Made in the USA

For quality and availability, Reach controller boards are made in the USA, and display modules are assembled in the USA. Both our technical and customer support are staffed in the United States. WHY THIS MATTERS

Have Questions?  

Call sales and customer service
at 510-770-1417 or email us.
Call technical support at 503-675-6464 or email an embedded touch screen engineer.